Eastbay.com Review

Eastbay is an online store focused on athletic wear. The company provides adequate inventory of specialized sports shoes, so whether you play competitively or just need shoes for your active lifestyle, this online store may have all you need.

This company provides shoes for men, women, and children. It provides shoes for all types of sports, including football cleats, wrestling shoes, running shoes, and softball cleats. The sports category on the company website has shoes listed by basketball, cross-country running and football. If you need shoes for youngsters, there is a selection of baseball, football and soccer cleats. Eastbay carries the latest arrivals, so you can find shoes with the latest technological advancements.

If you are shopping for specific shoes online, you can filter your online search by gender, brand, color, and width. You can also search by product rating to find shoes with the highest ratings. There is a search feature that lets you search by price.

The company offers free shipping on qualifying orders and on select items. You have 90 days to return an item.

Eastbay offers a wide selection of men and women shoes for a variety of sports as well as kid’s shoes. This online shoe store provides free shipping on eligible orders, and you have up to 90 days to return items. There is also a membership program where you can get more discounts and deals to help keep your costs low.

Dell XPS 13 Review

This year, we rated the Dell XPS 13 as the top contender in our best ultrabooks for 2018 list. But what is it about this portable, beautiful laptop that puts it so far ahead of the rest of the competition? Read on in our Dell XPS 13 review to find out.

Price: $1,199.00 on Amazon 
Available: Now

What We Liked

  • The “InfinityEdge” nearly bezel-less screen
  • One of the lightest ultrabooks on the market
  • Solid CPU and SSD performance for such a small ultrabook

What We Didn’t

  • Windows scaling at max resolution can be wonky at times, fonts too tiny to read
  • Gaming performance was mediocre
  • Dell XPS 13 Specs

    Dell XPS 13

    Design

    In the world of ultrabooks design is king, and the sleeker you can make a device the better.

    The Dell XPS line has been around for several years now, and with every annual refresh, the team behind it somehow manages to improve on a system that’s already about as close to aesthetic perfection as you can get. The slim, sultry lines of the case are accented beautifully by the brushed aluminum case material, and the minimal “Dell” logo on the back doesn’t distract with unnecessary pulsing LEDs like some other models in this class.

    The XPS 13 takes all the right notes from Apple on what makes a machine beautiful.

    The XPS 13 takes all the right notes from Apple on what makes a machine beautiful.

    The Dell XPS 13 very much goes for the “Macbook-esque” style of case design, where there are a few ports or open crevices around the shell as possible. The bottom of the XPS has just one small hatch, which leads to a small window where the laptop’s identifying information (model, serial number, etc) can be found. The lack of visible ports or a fan exhaust isn’t a bad thing necessarily, but it can also make housekeeping tasks like replacing the battery, installing more RAM, or changing out the hard drive quite a bit more complicated as a result.

    Software

    Just like the Dell XPS 13’s exterior design, the software included inside doesn’t waste any more space than it absolutely has to.

    The model we tested (2017) comes with a blank install of Windows 10 that you can customize yourself upon the first boot, and that’s it. No extra bloatware, software, or bells or whistles here. Just one system, installed with one OS, and the rest of what happens from there is up to the user and the user alone.

    Although bloatware has been slowly falling out of fashion across the board since Lenovo’s “Superfish” debacle, we still appreciate Dell’s commitment to keeping the added software packages to a minimum. Dell was easily one of the worst offenders in this category throughout the late-90’s/early-aughts, and it’s nice to see the company has since cleaned up its act in response to consumer blowback. The only included software we could find was a single button that led to Dell’s SupportCenter application, which makes it easy to report any problems or troubleshoot technical issues with a member of their support staff.

    Hardware

    The Dell XPS 13 we tested came with hardware specifications that are closer to the top end of what the lineup is capable of, with a sixth-generation Intel Core i5-6200u 2.30GHz processor, 8GB of LPDDR3 memory, 256GB of solid-state storage, and a 3200 x 1800 QHD+ touch-capable InfinityEdge screen, powered by an Intel HD 520 GPU.

    The keyboard and trackpad never feel as cramped as they should.

    The keyboard and trackpad never feel as cramped as they should, given the ultrabook’s size.

    Connectivity options were somewhat lacking, unfortunately. Because of the XPS 13’s size, Dell was only able to squeeze a measly 2 USB 3.0 ports onto the sides, with one port for a Thunderbolt 3 cable, and an SD card slot. We would have loved to see an option for HDMI-out, but the XPS 13’s slim profile seems to have been just a bit too skinny for this option to fit.

    The keyboard and trackpad remain essentially unchanged from previous XPS models – not like that’s a bad thing, though. Despite the fact that this is a 13″ laptop built for portability, my hands never felt cramped on the board, even during long typing sessions. Similarly, the trackpad’s large size gives you enough room to point anywhere you need on the screen but doesn’t take up so much of the panel that you’re constantly activating it by accident.

    Performance

    Of course, the Dell XPS 13 wouldn’t be an “ultra”-book if it didn’t have some serious power under the hood to back its name up.

    In our tests run in Geekbench 3, the Dell XPS 13’s 6th-gen Skylake Core i5-6200u posted respectable enough numbers for a device of its price and class: 2,919 on single-core tests, and 6,051 on quad-core. Battery

    The battery life on the XPS 13 was decent, but not anything earth-shattering. It’s understandable that the more pixels you have on the screen, the more battery each little dot is going to drain. In our tests, we found the battery was able to last around 7 hours and 16 minutes at full load (running Netflix and disk tests in the background), while it stretched a bit further in idle, to 10 hours and 28 minutes.

    The full load scores are just under what you’d hope to get for a full day of work, however if you’re worried about stashing the laptop away for a few hours and praying the battery doesn’t die on you in the process, the XPS 13 has more than enough juice to go wherever you do without having to be plugged in in between trips.

    Display

    If there’s one, defining a feature that the XPS line of laptops is known for, it’s the brand’s unfathomably sexy “close to bezel-less” screens. Dubbed InfinityEdge, even the name reminds you of the effect you get when you’re looking at an infinity pool. It creates a sensation where you can’t always tell where the screen ends and the rest of the world begins, and when you add this to the pixel-packed 3200 x 1800 QHD+ display, you get one of the best laptop screens on the market, period.

    The QHD+ touchscreen display is the main selling point of the XPS 13.

    The QHD+ touchscreen display is the main selling point of the XPS 13.

    The touchscreen works well enough and was responsive down to the millimeter whenever we tried to trick it by clicking two buttons that were extremely close together.

    One minor area we weren’t too excited about was the way that certain windows were scaled due to the screen’s high resolution. High pixel counts are great, but when you add those into the limited screen real estate of a 13″ laptop, the result is windows and applications with font so small it borders on being illegible.

Wrap Up

The Dell XPS 13 took the number one spot in our roundup of the Best Ultrabooks in 2017 – and for good reason.

This light, compact, drop-dead sexy ultrabook looks as incredible as it performs, and continues to outclass nearly every other laptop in terms of how cutting-edge design philosophy can inform smart hardware deployments, instead of the other way around.

How Sephora Became The Go-To Make-Up Haven by Word-of-Mouth

Sephora operates a total of 1,900 stores in 29 countries worldwide and has been rapidly expanding in the last years. In 2013, Sephora generated a total of $4 billion in revenue. By 2018, Sephora sales are expected to surpass that of the LVMH conglomerate’s Fashion and Leather Good’s division.

Sephora is highly regarded amongst beauty enthusiasts who regularly head to Sephora as their choice for beauty emporium.

How did Sephora achieve such staggering growth and success?

1. Sephora allowed customers to play a role in shaping their own shopping experience

sephora storefront

One great thing about Sephora’s store layout (other than the beautifully organized makeup) is the fact that every beauty product on offer has a sample available for customers to test out. There are also shop assistants on hand who offer you their help the minute you step into a store.

The Sephora experience beats the bland drugstore experience where oftentimes make-up samples aren’t provided, and no one is on hand to deliver assistance where needed. Yet it also avoids being as stifling as shopping in luxury department stores, where there is often a heavy pressure to not leave the counter empty-handed.

Instead, it allows the experience to be entirely interactive – customers are allowed to feel the different makeup textures and swatch the products on their own skin.

They can take their own time to look through the product and have ownership over their shopping experience.

Word-of-mouth tip: Understand what is lacking in the shopping experience from the customers’ point-of-view. Strive to provide customers with a comfortable and enjoyable shopping experience, one that makes up for what the industry is lacking.

 2. Sephora’s Beauty Insider rewards program personally engages the customer, keeping them coming back for more

Every Sephora customer can sign up for free as a Sephora Beauty Insider.

This basic membership status gives you the inside scoop to the latest seasonal promotions, product rewards and entitles you to a birthday gift during your birthday month.

When signing up, the customer is also requested to enter some information regarding their skin tone and complexion, and other beauty preferences. Sephora then analyses this data to recommend specific products to customers, giving that personalized touch.

The memberships are also broken up into tiers.

If customers spend $350 in a year, they get an upgrade to the ‘Very Important Beauty Insider’ status, which entitles them to VIB-only gifts and exclusive access to sales.

If they spend more than $1000 in a calendar year, they get promoted to the VIB Rouge membership status, an exclusive status that provides exclusive and unlimited access to the Sephora Beauty Studio and Rouge Events.

sephora beauty studio makeover

Not only are these rewards exclusive, but they also allow Sephora to personally interact and connect with their customers, creating brand loyalty.

Word-of-mouth tip: Personalisation is key. The personalisation makes the customer feel valued and appreciated. When customers feel that they are being marketed a specific product that has been designed to suit their specific needs, they will be more compelled to purchase it.

3. Strategic use of social media influencers (such as on YouTube)

Sephora understands that its target demographic are young millennials who are incredibly tech-savvy, not specifically loyal to any one brand, and constantly on the lookout for the next beauty item that’s all the rage.

Sephora has done well in identifying key social media influencers who appeal to this specific demographic.

An example would be their partnership with rising Youtube influencer SoothingSista. With more than 265,000 subscribers on Youtube, she helped spread the Sephora name by creating a unique Blue Smokey Eye Tutorial using Sephora products.

The use of hashtags #TrendingAtSephora helps to generate even more hype, where viewers are encouraged to recreate their own looks using the hashtag. There are over 15,000 posts on the hashtag over at Instagram right now!

Word-of-mouth tip: Influencers are a brand’s most powerful way of extending their reach. By partnering with key industry influencers, a brand can increase their engagement with target consumers multi-fold.

4. Interaction with fans via social media (reposting influencers on Instagram)

sephora instagram fan feature jcharlesbeauty

Fans love it when their carefully curated make-up and beauty looks are well-received by the beauty community and Sephora understands this. Several times a week, Sephora reposts make-up or beauty looks created by fans and friends of Sephora on Instagram.

The number of likes generated by a Sephora-reposted Instagram picture is about ten times as many than that of the original.

Clamoring for the chance to be featured on Sephora’s Instagram page, beauty junkies constantly #Sephora and the make-up brands that they use, generating even more hype for the beauty empire.

Word-of-mouth tip: This process of constantly reaching out to the consumer builds up strong customer rapport, and keeps customer satisfaction levels high.

5. Riding on the waves of the Youtube beauty tutorial obsession

 Sephora’s Youtube channel has close to 500,000 subscribers, comparable to some of the top beauty YouTube artists.

New beauty videos featuring the latest releases of make-up products are launched every day, introducing that new Urban Decay eyeshadow palette or teaching you how to get that Romantic Valentine’s Day look.

Sephora also creates fun and fresh make-up videos, with make-up artists giving insightful tips and tricks like how to achieve that perfect winged liner. And the best part? All of these products mentioned can be purchased online or at your nearest Sephora store.

Many beauty and lifestyle Youtube artists also regularly produce videos featuring their “Sephora Make-up Haul” or “Beauty Monthly Favourites”.

They also attach links to the make-up products they used in the description box below the video, linking directly to the Sephora web store providing Sephora with free publicity!

Word-of-mouth tip: Over the years, Youtube has become the go-to place to find product reviews and beauty how-tos. In an industry where product launches are frequent and variety immense, Youtube becomes the perfect channel to engage the audience, showing them their next must-have.

Recap: How did Sephora revolutionise the make-up industry and achieve such success?

  1. By providing samples and store assistants at hand, they allowed customers to actually experience the products they’re buying and control their own shopping experience
  2. The Beauty Insiders program rewards loyal customers and provides personalised service
  3. Good use of social media influencers gives Sephora products huge publicity
  4. Featuring fans not only allows Sephora to directly connect to fans, but these fans also become ambassadors for the brand
  5. By using YouTube to connect to their fans, they get free publicity when other YouTubers share about their products as well.

OGX Penetrating Argan Oil of Morroco

 

  • Exotic blend renews and creates softness
  • Protects from styling heat, UV damage
  • Gives smooth, sexy tresses

Beauty Pure and Simple
Organic Moroccan Argan Oil

A precious blend of Moroccan argan oil which instantly penetrates the hair shaft restoring shine and softness while strengthening. Derived from the southwest region of Morocco, argan oil protects from styling heat and UV damage while creating soft, seductive, silky perfection.

CYO Bronzing Shimmer Oil

Meet C.Y.O., Walgreens’ solution to a product line that makes your wallet just as happy as your beauty bag.

Launching exclusively at Walgreens stores this fall, C.Y.O. serves up an impressive 160 products including contour sticks, mattifying primer, lipstick and liner duos, metallic eye shadow pots, illuminating foundation, liquid lipsticks, ombré lipsticks, and bronze shimmering body oil.

They even have a few eye shadow palettes with kickass names like “Rainbow Warrior Showdown” and “Rainbow Warrior Front Woman.” Excited yet? Brace yourself for the best part: everything is under $8.

Aveeno Active Daily Moisturizer

Sensitive skin can be unbalanced, leading to irritation and redness. Help rebalance your skin with this ULTRA-CALMING Aveeno Daily Moisturizer. With exclusive ACTIVE NATURALS CALMING FEVERFEW and broad spectrum SPF 15, this formula is clinically proven to calm and soothe irritated or sensitive skin and visibly reduce redness in as little as 1 week. Gentle enough to use every day-even on sensitive skin. It’s oil-free, hypoallergenic, noncomedogenic and dermatologist tested.

Sally Hansen Hard as Nails Review

So far I am very satisfied with this. I have thin nails which break and chips easily and since I am doing nail art videos I wanted a nail hardener so that my nails will be strong and not break quite often.

Pros

  • Have zero nail breakage after I started using it
  • Use it as my base coat
  • Dries pretty fast
  • Quantity in the bottle is a good amount
  • You can apply it as a top coat as well
  • The bottle package is quite cute and easy to hold

Cons

  • Maybe the brush applicator would have been a little bit thicker

 

Abreva Cream: What are the uses?

abreva cream

 

abreva cream

Abreva Cream works by blocking the virus from entering the healthy skin cells.

Abreva Cream is used for the treatment, control, prevention, & improvement of the following diseases, conditions, and symptoms:
  • Cold sores or fever blisters
  • Abreva Cream may also be used for purposes not listed here

Abreva Cream Side-effects

The following is a list of possible side-effects that may occur from all constituting ingredients of Abreva Cream. This is not a comprehensive list. These side-effects are possible but do not always occur. Some of the side-effects may be rare but serious. Consult your doctor if you observe any of the following side-effects, especially if they do not go away.
  • Skin redness
  • Swelling
  • Dizziness
  • Trouble breathing
  • Abreva Cream may also cause side-effects not listed here.

You Can Get More Savings on Walgreens Pharmaceutical

Walgreens

Sporting over 8,000 stores in all 50 states, Walgreens is one of the biggest pharmaceutical chains in the U.S. So odds are you’ve bought from a Walgreens  Pharmaceuticals at least once — it was to get a prescription filled, grab a few headache pills or pick up hygiene products for the missus.

This pharmacy offers more than medications, groceries, beauty products and an array of everyday essentials, but Walgreens also provides medical care and immunizations at its walk-in clinics in over 400 of its stores. It also offers customers an array of opportunities to cut costs of shopping at its stores or on its website. Here are nine ways to save money at Walgreens.

walgreens

1. Sign Up For The Balance Rewards Program

“The easiest way to save at Walgreens is to sign up for a Balance Rewards card,” said Kyle Taylor, founder of personal finance blog ThePennyHoarder.com. This program is free to join at any Walgreens store, on Walgreens.com or with their free app.

Members will get 10 points for every $1 spent on most mechandise, and extra points on featured items. You also get 100 points when filling 30-day prescriptions at Walgreens, 300 points for 90-day prescriptions and 100 points for vaccinations given at a store.

“Once you earn 5,000 points, you will receive a $5 reward to redeem on your next purchase,” Says Taylor. “The more points you earn, the bigger your reward.”

The maximum redeemable is $50. Points and rewards mean dollars off the bill, and you can redeem points both in stores and online. They’ll expire if you don’t use them within three years or if you don’t make use your Balance Rewards card for half a year.

2. Be Rewarded for Healthy Habits

Being healthy can pay off when you use Walgreens’ Balance Rewards for the healthy choices program. You can join your Balance Rewards account to this program online. Then you can start racking up reward points for setting and achieving health and wellness goals, like losing weight, and for registering activities, like exercising or keeping track of your blood pressure.

You can log activities on the Walgreens site, or automatically get points by syncing fitness apps or devices that record activities to your Balance Rewards account. Ashleigh Evans, of money-saving blog DashOfEvans.com, says she linked her Fitbit to automatically get points for walking. “It’s free money for being active,” she said.

You will earn 250 points for setting a goal, 250 for achieving a goal, 20 points for every mile run or walked and 20 points per day for tracking blood pressure, blood sugar and various other activities.

walgreens

3. Enjoy Even Further Rewards for Being an AARP Member

AARP members, the organization for adults 50 and older, can gather even Further benefits if they sync their Balance Rewards account with their AARP membership online, in a store. You’ll get 50 points for every buck spent on Walgreens brand health and wellness products, and get 1 1/2 times the points for healthy choices activities.

4. Use Those Register Rewards

“The Register Rewards program at Walgreens is a great money saver,” says Dian Farmer, of GroceryShopforFREE.com. Register Rewards are coupons you’ll earn at the register if you purchase chosen items, which are marked in the Walgreens weekly ad, and offer a specific dollar amount off your next purchase.

Think of your Register Rewards like they’re cash, because you can use these coupons to buy almost anything in the store, Farmer said. However, there’re usually only valid for a short period of time. “So be sure to keep an eye on the expiration dates so you don’t miss out on your savings,” she say.

5. Use and Abuse Store Coupons

Every month, Walgreens comes out with a coupon book that’s available at the front of every store and has hundreds of dollars’ worth of coupons, Taylor said. For instance, the April 2016 booklet contained over $460 in coupons, he said. So you should get one as you enter to see all the savings on items you were planning to purchase anyway.

Alternatively, you could be more strategic in your approach. Walgreens also offers these coupons online, and you can join them to your Balance Rewards card when you log into your account. “Rather than carrying around a stack of paper coupons, simply log onto Walgreens.com, choose the deals that match your shopping list and click ‘clip to a card,’” Taylor says.

walgreens

6. Stack Your Savings

Walgreens lets its shoppers use its coupons alongside manufacturer coupons. shoppers can also use manufacturer coupons alongside sale items and Register Rewards promotions to get even more of a discount.

“Walgreens has great clearance sales, so make sure you look for their clearance tags on the shelf — and don’t forget to pair that sale with a coupon and other offers when you can,” Farmer says. Be careful, though, that the amount of manufacturer and Register Rewards coupons you use can’t exceed the amount of items you’re buying.

7. Mark Out-of-Stock Sale Items to Buy Later

When Walgreens puts an item on sale, but is out of stock by the time you get to the store, you can get a rain check to get the item for the sale price at a later date. Or a store worker might let you substitute a similar product of the same brand at the sale price, according to Walgreens.com. Rain checks may only be used for in-store transactions, and they’re only valid for 60 days.

8. Shop Online

when you only shop at Walgreens stores, you miss out on its online deals. Walgreens.com offers up to 50 percent off certain items each week. Or maybe you’ll find special bonus rewards points offers on some online purchases.

9. Arrange Repeat Deliveries

You can save more than 10 percent off select items purchased on Walgreens.com when you choose to have them delivered to you on a recurring basis. also, they ship for free.

Items eligible for the Auto-Reorder & Save program are marked as such on the product details page and in the checkout cart. You can still earn Balance Rewards points on Auto-Reorder & Save purchases, but you can only use points on your first recurring shipment.

Nordstrom Local – Sudden Changes Still on Top

nordstrom local

The retail sector probably took the hardest hit over the last few years, with its constant attempts to adjust to the newest, relevant, and effective in giving shoppers the services and products they want. A focus on how it looks instead of what it does for the shopper is a highly shortsighted perspective of the relationship between seller and buyer. Nordstrom, among the rare companies who have been operating since 1901 and with the original family owner still involved in the business, might be the first retailer to realize this, as can be seen in its decision to launch Nordstrom Local, its first store that won’t sell clothes.

nordstrom

In retail, the container is often mistaken for the content (pun intended), and the only way to escape this problem for a retailer is to think like a software company. meaning, accepting that the market is constantly changing and shifting focus to the company’s mission. The former should force retailers to reevaluate the tools in their disposal so as to minimize expenditures and avoid exclusive investment in any technological or other sorts of platform. The latter redirects all company efforts to the emotion their mission has promised the customer.

Nordstrom Local, the latest of the luxury retailer’s ideas as it tinkers with new ways to deliver, guarantees an in-store bar with wine, beer, coffee, and juices; eight fitting rooms; alterations; comfortable merchandise pick-ups and returns; manicures; and expert image consulting tips from its incredible personal stylists. Instead of a point of sale, the Local strives to be a physical representation of the Nordstrom brand, creating top of the line customer experiences that can be completed with buys through any of the retailer’s other channels. That’s how Nordstrom interprets modern fabulousness, and that’s what it will deliver via the Local.

This new format for retail will create more personalized visits with less friction—shorter waiting time, lower return rate, and less frustration on returns and pick-ups in general. In short, it is designed to eliminate multiple shopper pain points and meanwhile provide the retailer with information on tastes, lifestyles, and specific behavior—all of which will lead to improvement of products stocked in its other stores, as well as overall customer experience with the Nordstrom brand. The Local store will build on data collected from Nordstrom’s website and mobile apps (quantitative) additionally actual face-to-face contact via its styling experts (qualitative) while at the same time ensuring that providing for specific needs is achieved through expert advice. Nordstrom Local will be contributing to customer loyalty as the retailer will be reinforcing a key performance metric, the customer’s “intent to return.” Additional information (quantitative and qualitative) will help formalize smarter inventory and processes. It also encourages further innovation in ways of engagement and delivery.

Nordstrom’s mission is to “provide a fabulous customer experience by empowering customers and the employees who serve them.” This huge, Seattle-based retailer has gone through its fair share of problems, including large labor disputes in the 1990s. It was at that all-important point that its leadership refreshed the company’s mission to focus on a culture of companionship, respect, and personal growth, ushering in a time of employee satisfaction and consequently, astounding growth of its customer base all through the early 2000s.

nordstrom

With its mission and now its new concept store, Nordstrom is asking the question: “Who wants to feel fabulous?” old school retailing is based on easier questions. These questions are great examples of older ways of retailing. They may also wrongly represent a business as a whole when in practice they give only partial answers:

“Who needs clothing?” decides the geographic location of a clothing store.

“Who wants clothing?” decides market positioning, customer age etc.

“What type of clothing do you want?” connects the retailer to ways of life that will eventually become obsolete, as is happening with formal corporate attire. With casual Fridays leading to more open office environments, casual dress is now adjusting itself to a moderate form of athleisure. One has not entirely replaced the other, but a shift is going on.

When companies follow one of these product or service questions too closely, they guarantee failure. When they focus on a certain emotion to deliver, they catalyze their own development. Think about Amazon, that delivers instant gratification, or Apple, that delivers temptation.

Retailers after the next technological platform or alternative retail format need to remember that the change to value creation is delivered is real and deeply rooted in human psyche. Each retailer needs a clear mission statement that both directs it now and eases it into the future. Emotions are at the core of human nature and should be the only factor in what a business should do next.

To put in simply, if Nordstrom intends to keep its promise to deliver fabulousness, it will be around for many years. Let’s stop thinking about the container (is it a department store, an e-commerce site, an omnichannel retailer?) and let’s instead think on the content. That’s what the retail market is about.