Bass Pro: Best Destination for Outdoor Products


Bass Pro is an online private retailer with a reputation of its speciality in hunting, fishing, shooting, as well as boating, camping and outdoor sporting gear.  The company also incorporates the collection of its merchandise with amusement features like uniquely themed restaurants, creative menus as well as fish tanks and video arcades. The company’s headquarters is Springfield, Missouri and its founder, Johnny Morris currently heads it.

Morris founded the company in 1972 after the completion of his degree at local Drury College. It was during his participation in fledgling pro bass fishing tour tournaments that he realized that there was a need for local fishers to easily access high tech tackle and specialized lures from their local stores.

The firm has since experienced exponential growth and surging popularity. Currently, it is the leading North American dealer of outdoor recreational equipment and attires with over 200 retail stores and marine centres.

Product Range

Bass Pro Shops specializes in multifaceted outdoor sporting products. The fishing gear entails lures, rods, terminal tackle, reels as well as sunglasses, accessories and tackles bags and boxes. Also, the hunting products include decoys, ATVs, optics and scopes as well as game cameras and food plots. Others include shooting and archery equipment like guns, ammunition and black powder, as well as bows, archery targets and tree, stands respectively.

Likewise, Bass Pro offers home decor, gift cards, apparel, toys, bargain cave as well as the camping and boating supplies. The industry use shopping resources such as news and tips, online catalogues, embroidery serves as well as the catalogue request and business sales in enlightening and updating its customers.

For instance, hot buys, sales and rebates enable shoppers to get 10 percent discounts off their whole merchandise every Tuesday. Besides, customers who purchase goods over $50 get fast, free 2-day shipping.

In general, Bass Pro is forefront in advocating for the conservation of natural resources, fish and wildlife through the firm-sponsored events, partnerships and research grants.

Organization and Employees

The company has over 7,000 employees who value teamwork, respect, quality and ingenuity in creating memorable customer-friendly experiences.  Staff members enjoy benefits like Bass Pro Shops Care Funds, vacations, capacity building programs and health savings accounts, volunteer opportunities and exclusive health, vision and dental benefits.  That no wonder why the firm was recently recognized as America’s Most Reputable Companies.

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